Savvy social media strategies attract, engage patients
Las Vegas— Successful social networking requires consistent messaging and a working grasp of how these media interconnect, says an expert who spoke at the Cosmetic Surgery Forum.“For my website,” says...
View ArticleHow social media can benefit your practice
Are you wondering how your dermatology practice can draw in more patients? Social media is the ideal platform to share your brand’s story, connect directly with target audiences and influence their...
View ArticleAlma Lasers begins road show
Alma Lasers announced that it will begin offering a series of Practice for Success seminars focused on marketing strategies to grow aesthetic practices. The seminars will offer hands-on participation...
View ArticleWhy writing a blog may benefit a physician’s career
Blogs can serve many purposes. For physicians, they can be valuable tools to promote their practice or to help boost their own careers. Bryan Vartabedian, MD, a pediatric gastroenterologist at Texas...
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OD Q&A: Matt Geller, OD
How has OptometryStudents.com changed the conversation in optometry? We give [students] the issues of what's going on in the profession but not to a degree where they're going to become overwhelmed. We...
View Article9 reasons why dermatologists should blog
Patients are already online. They’re looking for healthcare information about their symptoms and illnesses or tips for living healthier lives. With so much information out there, why would a...
View ArticleTips for blogging your travel assignments
Between social media and free blogging sites, it isn’t difficult to share the details of your journeys to friends and family back home, or even a larger audience. For wannabe bloggers, sites like...
View Article4 tips for getting your blog to stand out among the clutter
Are you wondering how to make your dermatology blog stand out? Do you worry that blogging too much might overwhelm your patients, and add to the content clutter “out there”? One of the downsides of...
View Article5 key metrics to measure physician blog success
Are you dermatologist who blogs? Are you wondering how to measure your blog’s performance or success? Many physicians have discovered that blogging is a great way to build a community, target a...
View ArticleMark Packer, MD: Sitting on the DOCK of the bay
Editor’s Note: Welcome to “Eye Catching: Let's Chat,” a blog series featuring contributions from members of the ophthalmic community. These blogs are an opportunity for ophthalmic bloggers to engage...
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Is blogging still relevant?
Whether or not your blog is still relevant depends on whether or not you still care. As long as your content remains relevant to your patients’ needs, your blog will remain relevant to achieving your...
View ArticleFollow patient lifestyles for eyewear that practically flies out the door
Editor’s Note: Welcome to “Eye Catching: Let's Chat,” a blog series featuring contributions from members of the ophthalmic community. These blogs are an opportunity for ophthalmic bloggers to engage...
View ArticleWhy blog?
You might wonder why anyone would recommend a busy physician take up writing on a regular basis — for free. Truth be told, blogging is a very well respected and effective form of marketing that...
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